According to the Retailing Today study, Hanes held the No. 1 preferred brand position in all of its categories, preferred by 26 percent of consumers for men’s apparel, by 17 percent of consumers for women’s apparel, by 21 percent of consumers for children’s apparel, and by 32 percent of consumers for intimate apparel. Hanes t-shirts brand other leading apparel brands also performed well with consumers in the studies.
In all, eight company brands earned Women’s Wear Daily Top 100 recognition for awareness by women. In addition to Hanes, the rankings included:
No. 7 L’eggs
No. 18 Playtex
No. 34 Bali
No. 39 Champion
No. 76 barely there
No. 77 Wonderbra
No. 81 Just My Size
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In the Retailing Today study, the company had four other brands in addition to Hanes in the top 10 preferred brands in the intimate apparel category. The results included:
No. 4 Playtex
No. 5 Bali
No. 6 Just My Size
No. 10 L’eggs.
Hanesbrands Inc.
Hanesbrands Inc is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra.
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